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Launch Campaign

Building upon the brand positioning of “Your Urban Oasis”, the core idea revolves around the visual of a girl holding a finger to her mouth, conveying two respective messages – to divulge Hanoi’s latest retail secret, and keep the volume down for a peaceful shopping experience at your own pace. By replacing the finger with objects relating to 3 key sectors of shopping and lifestyle, we were able to draw an immediate association to its retail experience.