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Fashion Festival

VivoCity turns 10! We leveraged on the celebratory occasion and conceptualised the year’s series of campaign to feature VivoCity in the limelight. This Fashion Fest, an extravagant fashion runway is set against the Sky Park with an oversized “10”. The photography and digital composition dazzles the overall tone and visual creativity, grounded with a call-to-action headline "Spring into Summer With Us!"