CapitaLand & You

We started this project at the early stages of the Covid-19 outbreak, when shoppers were beginning to avoid visiting malls. To encourage mall visitation and spending a series of attractive tactical promotions was launched in response. In order to keep the promo mechanics engaging and easy to comprehend each activity was represented via a scenario in which an animated family interacts with the offer.

Capitaland and You (Press Ad)
Press Ad
Capitaland and You (Digital Mailer)
Digital Mailer
Social Media (Instagram Story Animated)
Capitaland and You (Instagram Story Ad 1)
Capitaland and You (Instagram Story Ad 2)
Capitaland and You (Instagram Story Ad 3)
Capitaland and You (Instagram Story Ad 4)
Social Media (Instagram Story Advertisement)
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