Lendlease Christmas 2024 — Happiness at Every Turn

For Christmas 2024, Lucidity created and illustrated a full suite of whimsical festive characters, forming the visual universe for Lendlease Malls’ year-end campaign. These characters were brought to life across carousel-themed key visuals, mall décor, wrapping papers and a series of playful faux-OOH inflatables that appeared to float above the malls. A cohesive blend of art direction and imaginative design, the campaign transformed the malls into joyful festive destinations with “Happiness at Every Turn.”

Carousel Banner

Homepage Banner

Splash Ad

Tent Card

Teaser Video