Lendlease – You Won't Believe It's Trash

Lendlease's 'You Won't Believe It's Trash' campaign is a forward-thinking initiative aimed at promoting recycling and reimagining waste to their shoppers. For their second edition, which focuses on fashion, they wanted to host exhibitions featuring outfits made from trash in their malls. To effectively communicate this idea, we decided to place the interesting subject topic front and center. We opted for a futuristic neon cyberpunk look, providing a glimpse into a possible future of recycled fashion.

Lendlease: You Won't Believe It's Trash 313@somerset

313@somerset

Lendlease: You Won't Believe It's Trash Jem

Jem

Lendlease: You Won't Believe It's Trash Parkway Parade

Parkway Parade

Lendlease: You Won't Believe It's Trash Paya Lebar Quarter

Paya Lebar Quarter