Lendlease – You Won't Believe It's Trash

Lendlease's 'You Won't Believe It's Trash' campaign is a forward-thinking initiative aimed at promoting recycling and reimagining waste to their shoppers. For their second edition, which focuses on fashion, they wanted to host exhibitions featuring outfits made from trash in their malls. To effectively communicate this idea, we decided to place the interesting subject topic front and center. We opted for a futuristic neon cyberpunk look, providing a glimpse into a possible future of recycled fashion.

313@somerset

Jem

Parkway Parade

Paya Lebar Quarter