Paragon had just refreshed some important fashion boutique tenancies, and we were asked to create an edgy campaign that would transport style-conscious shoppers to New York City—via Paragon, of course. The campaign's main visual was shot in the middle of Times Square, where the vibrant electronic billboards contrasted with the off-white and blue wardrobe selected from Paragon's tenants.
Concept & Final
Press Ad
Pillar Clad
Pillar Clad
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