Paragon Style On Track

Paragon had just refreshed some important fashion boutique tenancies, and we were asked to create an edgy campaign that would transport style-conscious shoppers to New York City—via Paragon, of course. The campaign's main visual was shot in the middle of Times Square, where the vibrant electronic billboards contrasted with the off-white and blue wardrobe selected from Paragon's tenants.

Concept & Final

Paragon Style On Track Press Ad

Press Ad

Paragon Style On Track Pillar Clad 1

Pillar Clad

Paragon Style On Track Pillar Clad 2

Pillar Clad