Paragon had just refreshed some important fashion boutique tenancies and we were commissioned to create an edgy campaign that would take style-conscious shoppers to New York City -- via Paragon, of course. Eventually we settled on taking the shot in the middle of Times Square, with its vibrant electronic billboards contrasting with the off-white and blue wardrobe selected from one of Paragon tenants.
YOUR PARTNER IN BRAND CLARITY
261 WATERLOO STREET, #04-25, SINGAPORE 180261
EMAIL goi@lucidco.net TEL +65 6295 8028
COPYRIGHT © LUCIDITY PTE LTD