Despite the raging pandemic, Raffles City bravely collaborated with the hugely popular BE@RBRICK to inject much-needed vibrancy into the city's festive shopping environment. Under constraints, we cleverly proposed using 3D animation and footage to combine the BE@RBRICK character with fashion merchandise, uniting BE@RBRICK's well-known ties to top designers with Raffles City’s fashion focus.
Behind the scenes & Final
Teaser Video (Social Media)
Main Video (Social Media)
In-Mall Graphic
In-Mall Graphic
Ad Banner
Facebook Cover
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