Raffles City Christmas 2021

Christmas 2021 was coming and the Covid-19 pandemic was raging. Against this challenging backdrop Raffles City Shopping Centre took the bold step of collaborating with the hugely successful Be@rbricks, to bring some badly needed colour into the city’s festive shopping-scape. Despite  budget constraints, Lucidity proposed a viable video production utilising 3D animation and video footage that cleverly combined the Be@rbricks character with fashion merchandise – thereby uniting Be@rbrick’s famous links with top designers and Raffles City Shopping Centre’s fashion emphasis. Having been awarded the assignment Lucidity went on to create the full range of visual merchandising requirements in what proved to be a highly successful campaign.

Behind-the-scenes VS Final

Teaser

15s Animation Video For Application

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In-Mall Graphic

RCS_XMAS21_T-STANDEE_05c (PREVIEW)

In-mall Graphic

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Ad Banner

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Facebook Cover

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