Raffles City Christmas 2021 – Love, BE@RBRICK

Despite the raging pandemic, Raffles City bravely collaborated with the hugely popular BE@RBRICK to inject much-needed vibrancy into the city's festive shopping environment. Under constraints, we cleverly proposed using 3D animation and footage to combine the BE@RBRICK character with fashion merchandise, uniting BE@RBRICK's well-known ties to top designers with Raffles City’s fashion focus.

Behind the scenes & Final

Teaser Video (Social Media)

Main Video (Social Media)

In-Mall Graphic

In-Mall Graphic

Ad Banner

Facebook Cover