Raffles City Christmas 2020

In celebration of the collaboration of Raffles City and Swarovski, an iridescent Christmas Fantasy zoetrope danced through the mall to announce the Swarovski season special. The accompanying elements of dazzling characters sharing festive joy adorned the signature glow across the whole campaign. This campaign’s creative usage of motion graphics thus captures the attention of the new age shoppers as they enjoy more video content. This animation was further utilised in the form of Instagram Story Stickers which shoppers could showcase on their posts.

In-Mall Media Screen

Teaser

15s Animation Video For Application

Christmas Greeting

Instragram GIF icons

RCSXMAS20-FB-Cover-1

Facebook Cover

RCS2020-Standee

In-Mall Graphic

Lucidity Logo White

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