Raffles City Christmas 2020

In celebration of their collaboration, Raffles City and Swarovski unveiled a Swarovski season special through our iridescent Christmas-themed zoetrope, which featured dazzling characters spreading festive joy, adorned in a signature glow.

The campaign captured the attention of video-attentive new-age shoppers, who were further delighted by the ability to share the holiday spirit online through campaign-related animated Instagram Story Stickers.