VivoCity 10th Anniversary

VivoCity's well-established logo reflects the mall's distinctive exterior architecture. This gave us the starting point for a year-long ad campaign designed around a stylised numeral 10, in celebration of the mall's tenth birthday. Each ad featured unique characters on a "slice" of VivoCity, culminating in their appearance in a grand celebratory parade.

Spring / Summer

Great Singapore Sale

Mid-Autumn

Anniversary Special

Christmas