VivoCity 10th Anniversary

VivoCity’s well-established logo reflects the malls distinctive exterior architecture. This in turn gave us the starting point for a year-long ad campaign designed around a stylised numeral 10, in celebration of the mall’s tenth birthday. Every ad featured unique characters on a ‘slice’ of VivoCity – culminating in their reprise in a grand celebratory parade.

VivoCity 10th Anniversary (Brochure - Spring/Summer)
Spring / Summer
VivoCity 10th Anniversary (Brochure - Great Singapore Sale)
Great Singapore Sale
VivoCity 10th Anniversary (Mid-Autumn)
Mid-Autumn
VivoCity 10th Anniversary (Brochure)
Anniversary Special
VivoCity 10th Anniversary (Brochure - Christmas)
Christmas
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