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Club 313

The core idea aimed at positioning Club313 as a rewards programme for the young and trendy, enticing them to be invited into its membership for exclusive benefits. A set of three tongue-in-cheek styled visuals were conceptualized to reach out to their primary shoppers, each with a tagline to draw attention to the club’s irresistibly sweet rewards. These were adapted to magazine ads, digital banners, in-mall posters and leaflet.