FRASERS CENTREPOINT MALLS

Great Singapore Sale Campaign

Besides driving sales, the objective also aimed at expressing FCM as a group of 9 malls. With every mall sharing the word “point” as part of their name, we utilised the visuals of ‘pointing fingers’ to establish a stronger association to this identity. The visual was also effectively incorporated in SMRT media advertising, which served to educated viewers on the various locations of each individual mall.