Amway – Gut Morning™ Brand & Launch Campaign

Lucidity created the full brand identity and launch campaign for Gut Morning™, Amway’s new daily nutrition routine built on protein, prebiotics and probiotics. We developed the logo, colour palette, graphic system, and all launch key visuals to express a fresh, energising start to the day. The campaign extended across posters, POS displays, shelf talkers, floor graphics, and hanging mobiles, forming a cohesive in-store experience. We also produced a 20-page digital playbook, simplifying gut-health science into clear infographics to support Amway Business Owners. Videos and social content rounded out a complete 360° launch. Gut Morning™ debuted as a unified brand ecosystem—making gut health easy to understand and easy to adopt for everyday consumers.