313@Somerset Chinese New Year 2019

313@somerset commissioned Lucidity to visualise their Chinese New Year celebrations based on the couplet 年年有余 (ample surplus every year). The character 余 shares the same pronunciation as 鱼 (fish), so we brought the concept to life by featuring two friends leaping to catch a fish surrounded by a school of them. We also delivered an energetic dance video for 313@somerset to promote a social media contest and interact with its audience.

313@somerset CNY 2019 Press Ad

Press Ad

Social Media Activation