313@somerset Great Singapore Sale 2018

In order to compete in the challenging retail landscape, 313@somerset needed a way to attract shoppers to the mall and keep them there longer during the sale season. We created an engaging concept that combined old-school arcade games with retail and shopping, communicating fun and exciting reasons to visit the mall. This resonated well with 313's young target audience and was well integrated across print media, in-mall activations, and social media platforms.

313@somerset GSS 2018 Press Ad

Press Ad

313@somerset GSS 2018 In-Store Activations

In-mall Activation

Facebook Video - Style Tips for GSS and Social Media Animated Game Contest

313@somerset GSS 2018 Instagram Integration

Visual Integration across Instagram Feed