313@Somerset's Great Singapore Sale 2018

Faced with a challenging retail landscape, 313@Somerset required a competitive edge to draw shoppers to the mall and increase their dwell time during the sale season. To address this, we put forth an engaging concept that combined old-school arcade machines with retail & shopping — communicating fun and exciting reasons to visit the mall. This resonated strongly with 313’s young target audience and was well integrated across print media, in-mall activations and social media platforms.

313@somerset GSS 2018 (Press Ad)
Press Ad
313@somerset GSS 2018 (In-mall Activations)
In-mall Activations
Facebook Video - Style Tips for GSS and Social Media Animated Game Contest
313-GSS-18-Instagram-Mockup_870px
Visual Integration across Instagram Feed
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