Raffles City Behind The Scenes

Raffles City is CapitaLand’s flagship mall, situated in the heart of the civic and cultural district of Singapore. Its close proximity to that of many of the city state’s historical landmarks lends itself naturally to its positioning as an ‘Arts Mall’. This inspired us to create a year’s campaign themed on providing shoppers with a behind-the-scenes glimpse of artists and artisans at work, with these exponents brought in on a rotational basis.

Raffles City Behind The Scenes - Spring in the City
Raffles City Behind The Scenes - Into the Lens
Raffles City Behind The Scenes - In the Rhythm of the Season
Raffles City Behind The Scenes - Your Summer Showcase
Raffles City Behind The Scenes - Scripted for You
Lucidity Logo White

YOUR PARTNER IN BRAND CLARITY

261 WATERLOO STREET, #04-25, SINGAPORE 180261

COPYRIGHT © LUCIDITY PTE LTD