Raffles City is CapitaLand’s flagship mall, situated in the heart of the civic and cultural district of Singapore. Its close proximity to that of many of the city state’s historical landmarks lends itself naturally to its positioning as an ‘Arts Mall’. This inspired us to create a year’s campaign themed on providing shoppers with a behind-the-scenes glimpse of artists and artisans at work, with these exponents brought in on a rotational basis.
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