Raffles City – Behind The Scenes

Raffles City is CapitaLand's flagship mall, located in the heart of Singapore's civic and cultural district. Its proximity to many of the city-state's historical landmarks makes it a natural fit for its position as an "Arts Mall." This inspired us to create a year-long campaign that would give shoppers a behind-the-scenes look at artists and artisans at work.

Raffles City Behind The Scenes CNY 2017
Raffles City Behind The Scenes Spring Summer 2017
Raffles City Behind The Scenes Christmas 2017
Raffles City Behind The Scenes Summer 2018
Raffles City Behind The Scenes GSS 2018