Elemen Branding

In line with a growing trend, especially among the younger, woke elements of society, Elemen was conceived as a dining concept focused on a refreshingly contemporary interpretation and presentation of natural and meatless cuisine. Here’s how we took a holistic approach to this branding project. From one restaurant at Milenia Walk, diners can now also find Elemen outlets at Paya Lebar Quarter and Harbour Front.

LOGO & CORPORATE COLOURS

Elemen (Corporate Colours 1)
Elemen (Corporate Colours 2)
Elemen (Corporate Colours 3)
Elemen (Corporate Colours 5)
Elemen (Corporate Colours 4)
Elemen (Corporate Colours 6)

TYPEFACES

Elemen (Typeface 1)
Elemen (Typeface 2)
Elemen (Typeface 3)

SECONDARY GRAPHICS

Elemen (Secondary Graphics 1)
Cloud Motif
Elemen (Secondary Graphics 2)
Rain Drop
Elemen (Secondary Graphics 3)
Water Ripple

PHOTOGRAPHY

Elemen (Brand Photography)

STATIONERY & PACKAGING

Elemen (Stationery)

MENU

Elemen (Menu)
Clipboard Screw Post Bind Menu
Lucidity Logo White

YOUR PARTNER IN BRAND CLARITY

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