Frasers Where It All Happens

One of Singapore’s largest mall operators wanted to undertake a branding exercise that would tie in all eleven properties under their Frasers banner.  It was decided to leverage on the goodwill engendered by their Centrepoint Mall, an Orchard Road landmark and an integral part of the growing-up for at least two generations of Singaporeans.  To successfully capture a warm nostalgic feeling we employed a series of illustrations reminiscent of Norman Rockwell imagery that captured some of life’s significant moments and tied the campaign together with the theme “Where it all happens.”

Frasers Where It All Happens (1)
Frasers Where It All Happens (2)
Frasers Where It All Happens (3)
Frasers Where It All Happens (Press Ad)
Press Ad
Lift Door Stickers
Lucidity Logo White

YOUR PARTNER IN BRAND CLARITY

261 WATERLOO STREET, #04-25, SINGAPORE 180261

COPYRIGHT © LUCIDITY PTE LTD