Frasers – Where It All Happens

Frasers Property, one of Singapore's largest mall operators, wanted to unify its eleven properties under the Frasers banner. Leveraging on the goodwill of Centrepoint Mall, an Orchard Road landmark that has been integral to the upbringing of at least two generations of Singaporeans, we created a series of Norman Rockwell-inspired illustrations that captured significant life moments and warm nostalgia for the places "where it all happens."

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