Lendlease Chinese New Year 2025

We created a modern, festive identity for Lendlease’s four malls, inspired by Shanghai Tang colours, oversized blossoms and lantern motifs. The concept, “Illuminate Spring with Blooms,” features two contrasting characters that bring a playful yet elegant storytelling layer to the season. Lucidity developed the full suite of campaign assets—from key visuals and social content to digital banners and EDMs—resulting in a vibrant, cohesive CNY world rolled out seamlessly across all malls.

Carousel Banner

Homepage Banner

Splash Ad

Tent Card

Social Media