Every year Singapore’s many malls face a huge challenge: How to attract CNY shoppers.
Lucidity conceived a 3D animation video with a cute tiger cub in his little car touring the myriad festive offerings at VivoCity. With a life-size in-mall replica, shoppers came in droves and an Instagram hit was born.
Central Court Mediascreen Panel
Link Bridge Media Panel
Mall Deco (IG Reel)
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