VivoCity Chinese New Year 2022

Every year Singapore’s many malls face a huge challenge: How to attract CNY shoppers.

Lucidity conceived a 3D animation video with a cute tiger cub in his little car touring the myriad festive offerings at VivoCity. With a life-size in-mall replica, shoppers came in droves and an Instagram hit was born.

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E-Directory (Landscape)

Central Court Mediascreen Panel

Link Bridge Media Panel

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Wall Sticker

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Facebook Cover

Digital Poster

3D Models

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Mall Deco

Mall Deco (IG Reel)

YouTube Video

Lucidity Logo White

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