Each year, Singapore's numerous malls encounter a significant challenge: how to entice Chinese New Year shoppers. Lucidity's solution was to create a captivating 3D animation video showcasing an adorable tiger cub exploring the diverse array of festive attractions at VivoCity. The presence of a life-size replica within the mall attracted a large number of visitors, resulting in an Instagram sensation.
E-Directory (Landscape)
Central Court Mediascreen Panel
Link Bridge Media Panel
Wall Sticker
Facebook Cover
Digital Poster
3D Models
Mall Installation
Mall Installation
Campaign Video
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