VivoCity Chinese New Year 2022

Each year, Singapore's numerous malls encounter a significant challenge: how to entice Chinese New Year shoppers. Lucidity's solution was to create a captivating 3D animation video showcasing an adorable tiger cub exploring the diverse array of festive attractions at VivoCity. The presence of a life-size replica within the mall attracted a large number of visitors, resulting in an Instagram sensation.

VivoCity CNY 2022 E-Directory

E-Directory (Landscape)

Central Court Mediascreen Panel

Link Bridge Media Panel

VivoCity CNY 2022 Wall Sticker

Wall Sticker

VivoCity CNY 2022 Facebook Cover Image

Facebook Cover

Digital Poster

3D Models

VivoCity CNY 2022 Mall Decor

Mall Installation

Mall Installation

Campaign Video