VivoCity June Campaign 2022

After the festive seasons of Christmas, Chinese New Year, and Easter, Singapore shopping malls experienced a lull during the mid-year, so VivoCity decided to inject some vitality by launching a treasure trove of special offers and deals. Lucidity conceptualised a modern rendition of the traditional flipbook, which conveyed information in an easily understandable way. Coupled with extensive in-mall displays and eye-catching print materials, sales enjoyed a remarkable off-season lift.