313@Somerset 10th Anniversary

When 313@somerset turned ten in December 2019 we decided to create a colourful birthday party to coincide with the Christmas festivities. To maintain 313@somerset’s positioning as a youth-centric mall in the midst of Singapore’s busy Orchard Road shopping belt, we continued to feature two fashion-forward friends. In order to strike a further cord with our youthful audience, the campaign was conceived to incorporate graphic elements from social media.

Concept & Final
313@somerset 10th Anniversary (Press Ad)
Press Ad
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